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"Der indirekte Vertrieb von Informationstechnologie" (The indirect selling of information technology)

A guide for the development, operation and optimizing of indirect sales channels.

The experts from Woelke von der Brüggen GmbH explain the biggest challenges regarding the setup, streamlining and development of an indirect sales channel. The result: a clear guide that discusses the central issues of a business partnership and that deals with the realities of informaton technology. Concrete examples, tips and tricks and practical tools make this book a valuable companion for all those invloved in channel marketing and business partnerships.

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"10 Tipps für erfolgreiches Partnerrecruitment im IT-Channel" (10 tips for successful partner recruitment)

Woelke von der Brueggen and Vogel IT-Medien

Use this free guide to inform yourself on how to strategically recruit partners that suit your individual goals. The expert team from Woelke von der Brüggen GmbH and the Vogel publishing house illustrate in 10 points, how to identify the right target partners, how to successfully address them and form an enduring partnership. Our guide will help your strategic setup or expansion of an indirect sales channel, regardless if you want to reach new target audiences, sell new products or simply want to facilitate fast growth.

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"10 Tipps zur erfolgreichen Leadgenerierung in der IT" (10 tips for successful lead generation in IT)

Woelke von der Brueggen and Vogel IT-Medien

Read here how you can align your business for successful lead generation in 10 steps. The generation and management of qualified end customer leads in IT is critical for leading a successful business and poses a challenge for many. The experts from Woelke von der Brüggen GmbH and the Vogel publishing house show you by means of this whitepaper, which lead generation methods you can use, what type of success to expect and how to best deal with the subject of lead management.

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